Take The “Slap Chop” Out of Investing!

The latest issue of Consumer Reports magazine features an article that looks at why infomercials(and the legend of Billy Mays) are so popular. These ads are carefully scripted to set-off a chemical in your brain called dopamine that typically leads to irrational, compulsive decision-making. This dopamine “high” only lasts for 5-6 minutes, hence the reason so many of infomercials tell viewers to “act now”. What’s interesting is that dopamine has

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